Hi, I'm Abrar
I'm Passionate About
Performance Marketing
Paid Media
Growth Hacking
With over a decade of expertise in performance marketing, I specialize in creating data-driven campaigns that drive measurable growth. From reducing costs to increasing conversions, my passion lies in crafting impactful digital strategies that deliver results.
best skill on
What I Do
Media Strategy & Planning
Design data-driven media plans to deliver the right message to the right audience, maximizing ROI through strategic platform selection and budget optimization.
Drive Business Growth
Specializes in managing conversion tracking systems to deliver insights, identify improvements, and optimize strategies for higher ROI.
Data Visualization
Turns complex data into clear, actionable visuals, empowering smarter decisions and seamless performance monitoring.
Success Stories
Cellbunq Systems Reduced Cost per Leads by 25%
Optimus Education Received 5x More Messages Through Paid Social
Cellbunq Systems Reduced Cost per Leads by 25%
- Lead Growth 2X
- Cost per Lead -25%
CASE STUDY | Google | Search | Fintech
Europe ⚈ Cellbunq Systems A/B
The challenge
Cellbunq Systems, A fintech company which provides automated KYB and KYC solutions for businesses facing challenges to get web leads at lower cost. Since the product category was very niche they wanted to bid on some specific keywords only in order to receive quality leads.
The Approach
The approach was very simple, At first we’ve started the campaigns wit few specific keywords with broad match type and the waited for two weeks.
After two weeks of observation, we looked at search terms and then added highest CTR keywords into exact match keyword type to drive the max result
The Results
Google Search helped Cellbunq to achieve 2x lead growth compared to last month. Also, the cost per leads was reduced by 25%
2X Leads Growth compared to last month
-25% Decrease in Cost per Lead
Optimus Education Received 5x More Messages Through Paid Social
- Conversion Growth 2x
- Message Conversion Started 5x
CASE STUDY | Meta | Messages | Education
Bangladesh ⚈ Education Consultancy
The Challenge
Optimus Educon, An education consultancy brand in Bangladesh was challenging the get potential leads from their messenger campaigns.
They wanted to drive more qualified leads from their messenger campaigns
The Approach
After analyzing the audience, we did an A/B testing with the audience group. There were three groups of audience. (Two Saved Audience & One Lookalike of the page engagement audience).
After the A/B testing we’ve observed that one saved group and the lookalike is performing better than the other ones. Then we utilized that audience and drove maximum engagement.
The Results
After end of the campaign, we’ve observed 5x growth in messages and the conversion rate was drastically improved which led 2x more conversions.
2X Conversion Growth
5X More Message Conversion Started
Paid Media
Cellbunq Systems Reduced Cost per Leads by 25%
Cellbunq Systems Reduced Cost per Leads by 25%
- Lead Growth 2X
- Cost per Lead -25%
CASE STUDY | Google | Search | Fintech
Europe ⚈ Cellbunq Systems A/B
The challenge
Cellbunq Systems, A fintech company which provides automated KYB and KYC solutions for businesses facing challenges to get web leads at lower cost. Since the product category was very niche they wanted to bid on some specific keywords only in order to receive quality leads.
The Approach
The approach was very simple, At first we’ve started the campaigns wit few specific keywords with broad match type and the waited for two weeks.
After two weeks of observation, we looked at search terms and then added highest CTR keywords into exact match keyword type to drive the max result
The Results
Google Search helped Cellbunq to achieve 2x lead growth compared to last month. Also, the cost per leads was reduced by 25%
2X Leads Growth compared to last month
-25% Decrease in Cost per Lead
Paid Media
Optimus Education Received 5x More Messages Through Paid Social
Optimus Education Received 5x More Messages Through Paid Social
- Conversion Growth 2x
- Message Conversion Started 5x
CASE STUDY | Meta | Messages | Education
Bangladesh ⚈ Education Consultancy
The Challenge
Optimus Educon, An education consultancy brand in Bangladesh was challenging the get potential leads from their messenger campaigns.
They wanted to drive more qualified leads from their messenger campaigns
The Approach
After analyzing the audience, we did an A/B testing with the audience group. There were three groups of audience. (Two Saved Audience & One Lookalike of the page engagement audience).
After the A/B testing we’ve observed that one saved group and the lookalike is performing better than the other ones. Then we utilized that audience and drove maximum engagement.
The Results
After end of the campaign, we’ve observed 5x growth in messages and the conversion rate was drastically improved which led 2x more conversions.
2X Conversion Growth
5X More Message Conversion Started
Career Journey
Experience in Canada
Paid Media Specialist
Consultus Digital
Toronto
- Ensured 10X+ ROAS (Return on Ad Spend) for one of the e-commerce clients (Spieth America) through google search and performance campaigns.
- Ensured 7X+ ROAS (Return on Ad Spend) on Q3 2024 for a North American sports aggregator brand through paid search only.
- Managing Bing Ads campaigns, Achieving more than 50% search impression share on bing for one of a business registry clients (Ontario Business Central).
Teaching Binder Developer (Contractual, Remote)
Metro College of Technology
Toronto
- Developed teaching content materials (Google ads, Google Analytics, Google Tag Manager, Looker Studio, DV360) for “Digital Media Marketing & Analytics” career course.
2015 – 2024
Experience in Bangladesh
Client Solutions Manager
Mediam Group: Official Media Sales Representative of Google
Dhaka
- Crafted and executed a comprehensive digital marketing strategy aligned with the company’s objectives, resulting in a 40% increase in online engagement and a 30% growth in e-commerce sales over two fiscal quarters.
- Increased website traffic by 50% through the implementation of targeted SEM strategies and content optimizations.
Manager, Digital Marketing
Pathao Ltd
Dhaka
- Implemented marketing automation workflows for pipeline growth, resulting in a 20% increase in lead conversion rates.
- Managed Paid Ads campaigns, achieving a 40% reduction in cost-per-click (CPC) while maintaining target return on ad spend (ROAS).
Digital Marketing Specialist
Bproperty
Dhaka
- Reduced cost per user acquisition by 25% in Q1 2020 through Google Shopping campaigns, driving revenue.Launched targeted remarketing initiatives resulting in a web conversion increase of 30%, customer retention rates increased by 25%.
Senior Paid Media Specialist
Magnito Digital
Dhaka
- Developed search engine marketing (SEM) proposals for new clients, securing 3 new partnerships and expanding the agency’s paid search portfolio.
- Achieved more than 65% impression share from grocery-related keywords for Meenaclick (one of our E-Commerce clients
Digital Media Planner
MediaAxis/Carat
Dhaka
- Launched performance-driven Google Shopping campaigns, increasing web conversions by 30% and average order value (AOV) by 15% for telco clients
- Implemented a comprehensive social media content calendar, resulting in a 40% increase in organic reach and a 35% increase in engagement metrics.
Paid Media Specialist
Magnito Digital
Dhaka
- Reduced user acquisition cost by 55% from google app campaigns by following creative best practices for one of an app client.
Some Words From My Colleagues
Mathieu Brunier SVP Revenue / Aleph Group, the leading global enabler of digital advertising in emerging countries
Abrar was one of my first hires when I joined Aleph group and I’ve worked with him for over 2 years.
Abrar was one of our best talent, over-performing every target and projects with discipline, depth of knowledge and role-model collaboration. He was particularly appreciated by all his peers and partners for his amazing expertise, professionalism and positivity.
Abrar is one of those few that will always go above and beyond your expectations.
Personally, it’s been an immense pleasure and priviledge to work with him and he has the leadership potential to lead business units and large teams.
I would recommend to any company or business looking for an digital expert and exteremely reliable professional, especially regarding Google advertising.
Naimul Newaz Nabil Growth Lead – AdTech at GP
Abrar is one of the most passionate and dynamic digital marketers I have ever met. He is that all-in-one guy that everyone organization dreams for!
Faisal Mahmud Content Specialist | ICUC Global
Abrar is a dynamic & skilled digital marketing professional with high knowledge on digital marketing and social media. The thing I love most about him is he continuously thrives to learn more and do more. He will be an asset to any company that employs him.
Khan Tanjeel Ahmed General Manager – Marketing, BI & Technology, Bproperty
I have been a hustlers in the digital market industry for a time being. I rarely come across real talents who stand out like Abrar. I had the pleasure of working with him for at 4 years in different aspects; collaborating on several projects. I would like to highlight 2 of his strengths that is very rare to find nowadays. Firstly, he is a person with knowledge. Whatever he is up to, he always does his groundwork and acquires a deep understanding on it. And secondly, his concrete expertise. Throughout his career, he has been worked with renowned brands. Through that he has built his house of experience.
I have learnt many things from this person. And being humble, being professional, persuasive is some of them. I wish him a glorious career ahead.
Brands I Worked For
John Due
Smiths Marth
Add Dev
Jone Due
Adon Smith
John Due
Smitha Mila
Sultana Mila
Jannat
John Due
Marth Smiths
John Due
John Due
Smiths Marth
Add Dev
Jone Due
Adon Smith
John Due
Smitha Mila
Sultana Mila
Jannat
John Due
Marth Smiths
John Due
John Due
Smiths Marth
Add Dev
Jone Due
Adon Smith
John Due
Smitha Mila
Sultana Mila
Jannat
John Due
Marth Smiths
John Due
Visit my blog and keep your feedback
My Blog
Quote
4 min read
The Easiest Way to Become a Successful Writer and Authors.
September 7, 2021
The Easiest Way to Become a Successful Writer and Authors.
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum. You need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend toitrrepeat predefined chunks. Necessary, making this the first true generator on the Internet. It re are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injectedeed eedhumour, or randomised words which don’t look even slightly believable.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisse ultrices gravida. Risus commodo .
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum. You need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend toitrrepeat predefined chunks. Necessary, making this the first true generator on the Internet. It re are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injectedeed eedhumour, or randomised words which don’t look even slightly believable.
Necessary, making this the first true generator on the Internet. It re are many variations of passages of Lo rem Ipsum available, but the majority have suffered alteration in some form, by injectedeed eedhumour, or randomised words which don’t look even slightly believable.
Technician
4 min read
The Quickest Way to Deliver Your Message? Make It Visual.
September 7, 2021
The Quickest Way to Deliver Your Message? Make It Visual.
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum. You need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend toitrrepeat predefined chunks.
First, solve the problem. Then write the code.
Necessary, making this the first true generator on the Internet. It re are many variations of passages of Lo rem Ipsum available, but the majority have suffered alteration in some form, by injectedeed eedhumour, or randomised words which don’t look even slightly believable.
A programming language is for thinking about programs, not for expressing programs you’ve already thought of. It should be a pencil, not a pen.
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum. You need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend toitrrepeat predefined chunks. Necessary, making this the first true generator on the Internet. It re are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injectedeed eedhumour, or randomised words which don’t look even slightly believable.
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum. You need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend toitrrepeat predefined chunks. Necessary, making this the first true generator on the Internet. It re are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injectedeed eedhumour, or randomised words which don’t look even slightly believable.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisse ultrices gravida. Risus commodo .
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum. You need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend toitrrepeat predefined chunks. Necessary, making this the first true generator on the Internet. It re are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injectedeed eedhumour, or randomised words which don’t look even slightly believable.
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Development
4 min read
Why We Don’t Have Technical Interviews for Technical Roles at Buffer.
August 15, 2021
Why We Don’t Have Technical Interviews for Technical Roles at Buffer.
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum. You need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend toitrrepeat predefined chunks.
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First, solve the problem. Then write the code.
Necessary, making this the first true generator on the Internet. It re are many variations of passages of Lo rem Ipsum available, but the majority have suffered alteration in some form, by injectedeed eedhumour, or randomised words which don’t look even slightly believable.
A programming language is for thinking about programs, not for expressing programs you’ve already thought of. It should be a pencil, not a pen.
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum. You need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend toitrrepeat predefined chunks. Necessary, making this the first true generator on the Internet. It re are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injectedeed eedhumour, or randomised words which don’t look even slightly believable.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisse ultrices gravida. Risus commodo .
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum. You need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend toitrrepeat predefined chunks. Necessary, making this the first true generator on the Internet. It re are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injectedeed eedhumour, or randomised words which don’t look even slightly believable.
Necessary, making this the first true generator on the Internet. It re are many variations of passages of Lo rem Ipsum available, but the majority have suffered alteration in some form, by injectedeed eedhumour, or randomised words which don’t look even slightly believable.
Contact
Contact With Me
Syed Abrar Ahmad
Paid Media Consultant
Book a free digital marketing consultation today via email, phone, or directly through my calendar! Let’s strategize your growth.
Phone: +1 (647) 763 0330
Email: abrar.work.91@gmail.com
FIND WITH ME