Projects Category: Paid Media

CASE STUDY | Google | Search | Fintech
Europe ⚈ Cellbunq Systems A/B

The challenge

Cellbunq Systems, A fintech company which provides automated KYB and KYC solutions for businesses facing challenges to get web leads at lower cost. Since the product category was very niche they wanted to bid on some specific keywords only in order to receive quality leads.

The Approach

The approach was very simple, At first we’ve started the campaigns wit few specific keywords with broad match type and the waited for two weeks.

After two weeks of observation, we looked at search terms and then added highest CTR keywords into exact match keyword type to drive the max result

The Results

Google Search helped Cellbunq to achieve 2x lead growth compared to last month. Also, the cost per leads was reduced by 25%

CASE STUDY | Meta | Messages | Education
Bangladesh ⚈ Education Consultancy

The Challenge

Optimus Educon, An education consultancy brand in Bangladesh was challenging the get potential leads from their messenger campaigns.

They wanted to drive more qualified leads from their messenger campaigns

The Approach

After analyzing the audience, we did an A/B testing with the audience group. There were three groups of audience. (Two Saved Audience & One Lookalike of the page engagement audience).

After the A/B testing we’ve observed that one saved group and the lookalike is performing better than the other ones. Then we utilized that audience and drove maximum engagement.

The Results

After end of the campaign, we’ve observed 5x growth in messages and the conversion rate was drastically improved which led 2x more conversions.