Cellbunq Systems Reduced Cost per Leads by 25%
- Lead Growth 2X
- Cost per Lead -25%
CASE STUDY | Google | Search | Fintech
Europe ⚈ Cellbunq Systems A/B
The challenge
Cellbunq Systems, A fintech company which provides automated KYB and KYC solutions for businesses facing challenges to get web leads at lower cost. Since the product category was very niche they wanted to bid on some specific keywords only in order to receive quality leads.
The Approach
The approach was very simple, At first we’ve started the campaigns wit few specific keywords with broad match type and the waited for two weeks.
After two weeks of observation, we looked at search terms and then added highest CTR keywords into exact match keyword type to drive the max result
The Results
Google Search helped Cellbunq to achieve 2x lead growth compared to last month. Also, the cost per leads was reduced by 25%
