Optimus Education Received 5x More Messages Through Paid Social
- Conversion Growth 2x
- Message Conversion Started 5x
CASE STUDY | Meta | Messages | Education
Bangladesh ⚈ Education Consultancy
The Challenge
Optimus Educon, An education consultancy brand in Bangladesh was challenging the get potential leads from their messenger campaigns.
They wanted to drive more qualified leads from their messenger campaigns
The Approach
After analyzing the audience, we did an A/B testing with the audience group. There were three groups of audience. (Two Saved Audience & One Lookalike of the page engagement audience).
After the A/B testing we’ve observed that one saved group and the lookalike is performing better than the other ones. Then we utilized that audience and drove maximum engagement.
The Results
After end of the campaign, we’ve observed 5x growth in messages and the conversion rate was drastically improved which led 2x more conversions.
